Ecommerce and digital marketing specialist.
I’m Iván Oller. I’ve been selling online and growing brands since 2016: several million euros in ecommerce sales and a marketing agency with its own team. This website doesn’t sell services; it shows what I do.
- Experience 10+ years selling and growing online
- Sales 7 figures several million euros in ecommerce sales Self-reported
- Agency 2018 I founded IOB Marketing, with its own team
- Community 1M+ Facebook followers with Postureo Andaluz Self-reported
01 / Profile
A specialist with a business owner’s mindset.
I started in 2016 by building a social media community, Postureo Andaluz. That led to IOB Marketing, the agency I’ve run since 2018, and to a way of working: selling online with the numbers in front of me.
Today I combine ecommerce, advertising and team. And since 2023 I also run the business my parents opened in Albox in 1991.
Right now
- Running IOB Marketing with its own team.
- Managing Google Ads and Meta Ads campaigns with a focus on profit.
- Applying AI to landing pages, creatives and Shopify stores.
- Leading Restaurante Wassy, in Albox.
Away from the office
-
With Rocky -
Granada -
Good food
02 / Expertise
What I do every day.
Ecommerce
Online stores end to end: catalogue, product pages, suppliers and shopping experience.
- Shopify
- Suppliers
- Catalogue
Online advertising
Campaigns measured by margin, not by volume.
- Google Ads
- Meta Ads
- Performance Max
Creatives
Image and video ads: what works in each market and what is worth testing.
- Image
- Video
- Content
Conversion
What happens inside the store: real behaviour, landing pages and tests.
- CRO
- Microsoft Clarity
- Landing pages
Profitability
Ads, product, payment fees and shipping: what is left at the end of the month.
- Margins
- Data
Team and AI
Organising work with team and suppliers, and using AI day to day.
- Team
- Applied AI
03 / Projects
What I’ve built.
IOB Marketing
Ecommerce, online advertising and content for brands and businesses, with its own team.
Postureo Andaluz
Started around 2016 as a social media community.
1M+Facebook followers · self-reported
Restaurante Wassy
Opened by my parents in 1991. I took over in 2023.
Marca Albox
The town’s new visual identity, presented by Albox Town Council.
04 / Recognition
Recognition and press.
-
2025 · Award
Innovation Award
For Restaurante Wassy, at the 2nd Almanzora–Los Vélez Awards. I collected it with my parents.
La Voz de Almería Innovation Award -
2023 · Speaker
B2DIG Valencia
Business2Digital, a digital business event at the City of Arts and Sciences.
Cultura Emprende B2DIG Valencia
In the media
- 2026 Sabores Almería Wassy at Salón Gourmets, with chef Arpit Aneja
- 2024 Albox Town Council Marca Albox, a new visual identity for the town
- 2024 La Voz de Almería Restaurante Wassy’s new chapter
- 2022 Merca2 Young entrepreneur Iván Oller helps online stores sell
- 2022 Qué! Iván Oller, digital marketing specialist, advises online stores
05 / Contact
Shall we talk?
Projects, collaborations or press. I reply personally.
Message received.
Thanks for writing. I’ll reply to the email address you gave.